10 Simple Steps to Budget Your Ad Spend on Shopify

1. Set a Monthly Budget
   • Start with a monthly budget of $300 to $600. This range is manageable for beginners and allows for effective learning.
2. Daily Budget Breakdown
   • Divide your monthly budget by 30 to get your daily budget.
   • If your monthly budget is $600, your daily budget will be about $20.
3. Understand Your Average Order Value (AOV)
   • Find out how much customers spend on average.
   • For instance, if the average order is $50, aim to spend about $10 to acquire a customer.
4. Focus on Facebook/Instagram Ads
   • Start by spending $10 to $15 per day on Facebook or Instagram ads.
   • These platforms are great for reaching a larger audience.
5. Explore Google Ads
   • Set aside $5 to $10 daily for Google Ads.
   • Use this for targeted keywords related to your products.
6. Try Pinterest Ads
   • If your products are visually appealing, allocate $5 per day for Pinterest ads.
   • This can help attract users interested in lifestyle products.
7. Budget for Retargeting
   • After gathering some data, set aside $100 of your monthly budget for retargeting ads.
   • This helps you reach visitors who showed interest but didn’t buy.
8. Monitor Performance Weekly
   • Check your ad performance each week.
   • If you find a successful campaign, consider increasing its budget by 20%.
9. Cut Back on Poor Performers
   • If an ad isn’t working, reduce its budget or pause it.
   • It’s better to invest in what’s successful.
10. Aim for Positive Sales

• As a goal, try to earn at least double what you spend on ads.
• If you spend $1, aim to make at least $2 in sales.

Conclusion

By following these 10 straightforward steps and starting with a monthly budget of $300 to $600, you can effectively promote your products on Shopify as a beginner. Regularly monitor your ads and adjust your spending based on what works best to maximize your return on investment.